AUGMENTED REALITY

Augmented reality (AR) is the integration of digital information with live video or the user's environment in real time.

Augmented reality apps are written in special 3D programs that allow the developer to tie animation or
contextual digital information in the computer program to an augmented reality "marker" in the real
world. When a computing device's AR app or browser plug-in receives digital information from a known
marker, it begins to execute the marker's code and layer the correct image or images.

AR does not create the whole artificial environments to replace real with a virtual one. AR appears in
direct view of an existing environment and adds sounds, videos, graphics to it.

As it happens, phones and tablets are the way augmented reality gets into most people's lives.

The primary value of augmented reality is the manner in which components of the digital world blend
into a person's perception of the real world, not as a simple display of data, but through the integration
of immersive sensations, which are perceived as natural parts of an environment.

Instagram’s clearly where your business needs to be in 2020. It’s where 9 in 10 users follow business
accounts, proving that there’s ample opportunity for your brand to gain the followers and engagement
it needs to grow. And when it comes to creating new ways to engage with audiences, we’ve seen a
couple of interesting options. From stickers to polls and swipe-up functionality, there definitely is a lot
for brands to work with.

Augmented reality (AR) filters are computer-generated effects designed to be superimposed on real-life
images. AR filters work with your camera, adding a layer or imagery in the foreground or background of
your image. There’s a good chance you’ve come into contact with an AR filter in one way or another on
Instagram. For example, the Fresh AR Prince filter is a throwback to Will’s Smith iconic role as The Fresh
Prince of Bel-air.

TECHGABRU'S CUB makes it possible to customize images and videos for both Facebook and Instagram.
While creating your own AR filters sounds like a complex undertaking, Spark AR Studio was built to make
the process easy. It also comes with a host of features.

TECHGABRU'S CUB enables you to add your own sound files and 3D objects which can then be
manipulated for the desired look, feel and interactivity. If you’re new to AR filter design, TECHGABRU'S
CUB offers a free library filled with objects you can use. These are all high-fidelity models available
through a partnership between the social media giant and Sketchfab.

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