BRANDING

TECHGABRU is a strategic Branding Agency based in JALANDHAR. Since 2019, we’ve dedicated our time to understanding what works and what doesn’t when it comes to brand acceleration and innovation — so you don’t have to.

• Branding is the art of creating and maintaining a brand; successfully. The brand experience of the target audience can be directed in a positive momentum through appropriate branding activities. It enfolds the company's commitment to the ultimate consumers that the product carries quality and posses some features that makes it unique from that of its competitors. Branding a company and its products or services helps set the company apart from its competition. If branding is done effectively and consistently, consumers instantly recognize the company based on its color and design elements alone. . A company’s brand image should be consistent through its website, building signage, business cards, collateral materials and product packaging. This can be a costly prospect, especially for small businesses that may not have a substantial advertising and marketing budget. Another downside to branding is that if the look and feel of the brand becomes outdated, or if the company substantially changes its image, rebranding must take place.

 

• Rebranding is the process by which a service or product that was developed in one brand, or company is marketed in a different brand name or identity. This involves essential changes in the brands name, logo, image, advertising, and marketing strategies. Generally after a Merger or Acquisition, companies rebrand their newly acquired products, to keep them along with their existing product line. The process of rebranding aims to reposition the brand or the company, or to distinguish itself from the negative opinions about the previous brands or to climb the success ladder by moving the brand still upwards. Rebranding is a way of repackaging the image of a company and building a new or updated brand. Rebranding can breathe new life into a company, product or service, changing the way it is perceived by consumers. Rebranding is also a significant financial investment for a company. Rebranding nullifies the previous brand and in some instances, can result in confusion or lack of brand recognition by consumers.

✓Branding is the art of creating and maintaining a brand; successfully. The brand experience of
the target audience can be directed in a positive momentum through appropriate branding
activities. It enfolds the company's commitment to the ultimate consumers that the product
carries quality and posses some features that makes it unique from that of its competitors.

Branding a company and its products or services helps set the company apart from its competition. If
branding is done effectively and consistently, consumers instantly recognize the company based on its
color and design elements alone.


A company’s brand image should be consistent through its website, building signage, business
cards, collateral materials and product packaging. This can be a costly prospect, especially for
small businesses that may not have a substantial advertising and marketing budget. Another
downside to branding is that if the look and feel of the brand becomes outdated, or if the
company substantially changes its image, rebranding must take place.

The foundation of your brand is your logo. Your website, packaging and promotional materials--
all of which should integrate your logo--communicate your brand.
Your brand strategy is how, what, where, when and to whom you plan on communicating and
delivering on your brand messages. Where you advertise is part of your brand strategy. Your
distribution channels are also part of your brand strategy. And what you communicate visually
and verbally is part of your brand strategy, too.

Defining your brand is like a journey of business self-discovery. It can be difficult, time-
consuming and uncomfortable. It requires, at the very least, that you answer the questions

below:
•What is your company's mission?
•What are the benefits and features of your products or services?
•What do your customers and prospects already think of your company?
•What qualities do you want them to associate with your company?
Learn the needs, habits and desires of your current and prospective customers. And don't rely
on what you think they think. Know what they think.
Once you've defined your brand, how do you get the word out?

CONTACT

US

Helpline : +91 88016-00003

Email : HELLO@TECHGABRU.COM

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