Social media marketing is the use of social media platforms to connect with your audience to
build your brand, increase sales, and drive website traffic. This involves publishing great content
on your social media profiles, listening to and engaging your followers, analyzing your results,
and running social media advertisements.

The generally accepted aim of social media marketing is to produce content that users want to engage
with to increase brand awareness, rather than explicitly promoting the business or its products and

Social media marketing is a key aspect of digital marketing, which can be used in a digital marketing
campaign. Digital marketing is an effective method of promoting your business which has various

✓Digital marketing refers to marketing that uses any electronic channels. This can be internet-based or
non-internet-based, but the overall aim is to promote a business, product or service. Internet-based
digital marketing might include content marketing, search engine optimisation (SEO), search engine
marketing (SEM), email marketing or social media marketing. Non-internet forms of digital marketing
include radio, television and mobile marketing.

Digital marketing aims to reach an organisation’s target audience through various platforms, raise brand
awareness and promote the organisation and its products or services.

The main components of digital marketing are online marketing, social media marketing and mobile

Every marketer wants to reap all the benefits of Instagram for their business. With over 1 billion monthly active users and over 500 million daily active
users, Instagram has come a long way since it originated in 2010, and businesses are starting to take note. Businesses have started to react more and more to this rapidly growing
platform, and if you analyze the top 100 brands in the world, 90% of them have an Instagram account. With so many brands and businesses on Instagram, you may be thinking,
“There must be some incentive for them to consistently use Instagram, but is it really just to post some cool photos of their brand?” Not quite.
As proven by some of the top brands in the world (as well as by some of the small to mid-sized businesses that LYFE Marketing works with!), there
are several clear-cut methods to generate sales, leads and more via Instagram. However, Instagram is still a relatively new platform (compared to other
social media sites), and new app updates are rolling out all the time. So how do you stay updated and capitalize on all of the new features? What
do all of the benefits of Instagram include and how do you tap into them? Whether you’re new to the platform or whether you’re looking to better your
existing account, you may just be overall wondering where to start. Well, not to worry. We’ve put together the top benefits of Instagram for business and how to use them to your advantage.
Major Benefits of Instagram
• Purchasing Power
• Advanced Targeting Options
• Trackability

• Extra Features For Business Profiles
• Ability To Reach Untapped Customers
• Quality Brand Building
• Better Brand-Follower Relationships
• Easy Coordination With Your Other Marketing Efforts

An essential guide on how people and businesses use Facebook, Instagram and Messenger People all over the world use Facebook to stay connected with friends and family, to
discover what's going on in the world and to share what matters to them. As Facebook has grown, we've added products such as Instagram and Messenger to give people new and
different ways to build community and connect with businesses. People use Facebook to stay connected.
On Facebook, people can keep in touch with friends, family and businesses. People use Facebook to share what matters to them and to discover what's going on in the world.

To use Facebook, sign up and create a personal profile. With a Facebook account, you can share updates and photos, connect with friends and
family, join communities that are relevant to your interests and follow Pages of celebrities, organisations and businesses to stay updated on what's happening. Instagram
People use Instagram to get inspiration and create connections through shared experiences. Instagram is a photo and video sharing app. People use Instagram to get inspired, find and
explore interests, share passions and create connections. Download the Instagram app on your phone to sign up.
You can create a personal profile once the app has been installed on your phone. If you're a
business, brand or public figure, you can also convert an existing personal profile into a business account for free. Messenger People use Messenger to communicate and build relationships through conversation.
Messenger is a messaging app and web platform used by people to communicate with friends and family.
If you have a Facebook account, you already have access toMessenger.
Since Messenger is integrated into the Facebook web platform, you can use Messenger as
soon as you sign up for Facebook. Messenger can be accessed by going to any of theseplaces:

Businesses use Facebook, Instagram and Messenger to build customer relationships and create a human touch.
Facebook Businesses of all sizes can create a Facebook Page for free. You can create a free Facebook Page to establish an online presence for your business.
You can use our free and paid advertising tools to reach potential customers through your business Page. Create a Page to help build community and humanise your
business. When you create a Page, you get access to free and paid tools that help you deepen relationships with customers.



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